Anthony
Asencio

A working pizzeria dropped onto the convention floor, built around a custom arcade cabinet running Old Spice's Level Up Your Legacy game. Nick Cannon held court in the booth, playing the game with attendees while the ovens ran all weekend and the pizza went out free.

An anime-inspired installation that paired motion graphics animator Esteban Diacono with street artist McFlyy, wired into Intel's RealSense technology with AI and virtual reality extensions.

Go-to-market for a new online sneaker retailer, run across two ComplexCons. Two seasons of a global documentary series set up a booth that gave grails away for free — attendees entered through the Zen app and had to wear the shoes out of the building to keep them. Chicago scaled to two booths, the platform launch, and operation of official ComplexCon merch.

One of the largest footprints on the floor: a co-branded BAIT and NBA 2K booth with a gaming tournament, exclusive merch, and Hollywood memorabilia parked inside it — including the Back to the Future DeLorean DMC-12.

In support of Lionsgate's Robin Hood reboot, an exclusive capsule collection and IRL experience at ComplexCon built on a merch collaboration between Nipsey Hussle and Born X Raised. Proceeds went to charity.

The original counter-programming of the Super Bowl's halftime show: special episodes of Sean in the Wild and Hot Ones paired with live performances from the shows' respective guests, Dead Cross and Machine Gun Kelly.

The launch campaign for Moro, a new sexual wellness product, activated at PRIDE. A branded mobile vehicle and Instagram Moment — The Moro Pride — anchored custom social content, IRL promotions, and supplemental advertising across Meta and Grindr.

A purpose-driven brand partnership between GoPuff and Hoopbus, the non-profit that spreads love and positivity through basketball, taken on the road to college campuses.

A 25th anniversary celebration of the Up In Smoke Tour, staged on the ComplexCon floor.