360° Marketing + Brand Partnerships

Biography

Anthony Asencio is a strategic marketer and advertising executive with nearly two decades of experience building and executing culturally resonant campaigns at the intersection of media, entertainment, music, fashion, technology, and commerce. Over the course of his career, he has led initiatives for globally recognized brands including Universal Music Group, Beats by Dre, and Formula 1, as well as major studio and streaming properties like Netflix and Lionsgate. In that time, he’s shaped go-to-market strategies, partnerships, and brand storytelling for startups and emerging tech companies. His work spans agency leadership, in-house marketing, brand partnerships, and creative production, giving him a rare perspective on how ideas move from concept to culture.

As the founder of Transversaal, Anthony applies that experience to help brands cut through the noise with bold, idea-driven advertising. His philosophy centers on balancing strategic rigor with creative risk — developing campaigns that not only perform, but resonate. He believes the most effective marketing doesn’t just reach audiences; it connects with them, shaping perception, sparking conversation, and driving real business momentum.

Client Testimonials

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  • Nicolas Jayr

    "Anthony was the client lead at COMPLEX on an ambitious project we worked on together whilst at Formula 1, 'The Pit', which aimed at bringing the sport to life to new audiences through the unique lens of A$AP FERG. Throughout the project, Anthony was all you could wish for from an agency/strategic partner: thorough, creative, diligent and always willing to find a way, despite the many hurdles. I'd work with Anthony again on a heartbeat if given the opportunity to."

    Nicolas Jayr Formula 1
  • Jessica English

    “I had the opportunity to work closely with Anthony on a large-scale project between Dropbox and Complex. Throughout the entire process -- from inception to final execution -- Anthony was an integral extension of the Dropbox team. Anthony expresses an incredible balance between art and science, and always went a step above the minutia to ensure our strategy was upheld. Throughout all that comes with managing a custom project, Anthony always remained poised and on-task. He was awesome to work with and remains a long-standing partner.”

    Jessica English Dropbox
  • Ed Livesey

    Anthony and I worked together on a (Netflix) activation at ComplexCon. I deal with many people in Anthony's position across multiple businesses and I can confidently say that working with him was one of the smoothest experiences I've had. He is a strong communicator, intuitive towards my needs as a client and thorough in his organization of campaign objectives and goals, ultimately; was instrumental in delivering excellent results for the product and my client.

    I strongly recommend Anthony.

    Ed Livesey Associate Media Director, Omnicom Media Group (Amazon Prime)
  • Brittany Deems

    "I had the pleasure of working with Anthony on several campaigns this past year, collaborating on large-scale custom projects between Lionsgate films and Complex. Anthony is an absolute pleasure to work with. He demonstrated a strong ability to juggle multiple elements of each campaign, making a dramatic difference in the productivity level of the project and in turn, delivering great results. He is an excellent project manager and team player, and would be a true asset to any team."

    Brittany Deems Lionsgate
  • Lauren McCray

    Anthony worked on my team for many years at Complex. During his time there, Anthony grew tremendously and became an amazing leader, storyteller, and brand marketer. He gives 200% every time and truly is passionate about what he does. Anthony is able to work autonomously, and look at strategies with a holistic POV (which is rare). Having him on my team elevated the quality of our work and relationships with clients. He is a gem and a must-have talent.

    Lauren McCray VP, Production + Experiential @ Complex
  • Greg Lee

    I had the pleasure of working with Anthony as Head of Marketing during the early stages of nft42. As we were transitioning to emphasize our brand, Anthony proved to be a valuable asset to the team, bringing a deep understanding of pop culture trends and how they intersect with blockchain technology, specifically with NFTs.

    Anthony's expertise was invaluable in planning our marketing engagements at industry events such as NFT NYC. He was able to successfully leverage his knowledge and insights to develop creative marketing strategies that helped us stand out and generate excitement about our products and brand.

    I recommend Anthony for a marketing role that requires a deep understanding of culture and its intersection with technology.

    Greg Lee COO
  • Pat Kearney

    A natural leader and creative-thinker.

    As a former teammate, I had the pleasure of working closely with Anthony, and I can attest to his exceptional work ethic, team-first mentality, results-oriented approach, and remarkable emotional intelligence.

    Anthony always demonstrated an unwavering commitment to achieving team goals, often going above and beyond to ensure success. He consistently produced high-quality work and had a keen eye for identifying and implementing innovative solutions that delivered outstanding results.

    Moreover, Anthony's excellent interpersonal skills and EQ enabled him to build strong and lasting relationships with colleagues, stakeholders, and partners/clients alike. He is a next-level collaborator, communicator, and leader who can inspire and motivate others to achieve their best.

    Pat Kearney Head of Growth
  • Kyle Ahrendsen

    Anthony and I worked together on a critical project that was first of it’s kind for the Doritos brand. He was crucial to the success of the project as the deliverables were timely and of high visibility. He managed the project flawlessly and led the project in a way that allowed for frequent updates without overbearing with insignificant details. I cannot say enough about his professionalism and expertise in client relations. He was an ideal partner to work with!

    Kyle Ahrendsen Senior Director of Sports & Entertainment, PepsiCo
  • Olukoya Davis

    Anthony is one of the most hard working, knowledgeable, and versatile people I've worked with in my career. His ability to help clients see their activation or content ideas come to life is a true skill. Clients I've worked with would sing him praise and a couple have mentioned offering him a job if he was ever ready to leave his current company. I would work with Anthony any chance I am given in the future.

    Olukoya Davis SVP, Online Video, Complex
  • Caroline Morgan

    It’s been a pleasure working with Anthony on multiple large-scale custom content programs. He is a highly effective producer and campaign manager and we always know we are in good hands when Anthony is overseeing our partnerships. He’s a joy to work with!

    Caroline Morgan Sr. Director of Digital Marketing, Illumination
  • Pierre Coleman

    Anthony remains one of the strongest problem solvers I've worked with in my entire career. He's attentive, strategic, and diligent will every situation that comes across his desk. Not only is Anthony masterful at solving campaign problems, he as also adorned by various client partners, due to his attitude and optimism.

    His relationship and customer service skills are unmatched. Additionally, he's a great person to be around.

    Pierre Coleman Senior Lead, Creative Partnerships, Amazon Music
  • Marissa Lowe

    ​Anthony is a consummate professional with a great attitude and disposition. Whenever ​he was ​tasked with a campaign (big or small), it brought instant relief since I had complete confidence in h​is​ abilities to keep a sharp eye on the fine details, and ensure that the key campaign goals were met in a timely fashion.

    I miss An​thony​'s work ethic and pleasant attitude. Whomever he decides to work with will benefit from h​is ​work skills and abilities. An​thony​ is the real deal!

    Marissa Lowe Senior Coordinating Event Producer, Riot Games

Career Highlights